Episode 113: Branding Expert Suzi Istvan Helps You Stand Out Online

Episode 113: Brand Strategist Suzi Istvan - BizChix.comSuzi Istvan is a brand strategist + designer/developer that works with creative entrepreneurs and small businesses to stand out online. With over a decade of design and marketing experience, Suzi’s specialty is working with clients to define their brand and then design/develop ultra custom web sites that help them build their online empire. She is a mom to 3 boys, married to her high school sweetheart, and a certified yoga instructor who loves coffee… a lot.

Inside This Episode

  • Motivational Quote

Make it Beautiful










  • Must Read Book

 The Thank You Economy by Gary Vaynerchuk - BizChix.com

  • Productivity Tool/Tip
    • Tip: Don’t wait until you have the time to do something- be it a big project or getting a bunch of tasks done. Keep a running list of what needs to get done and the time will sort of appear. Grab it in bits if you have to, but don’t let “being busy” stop you from doing something great.
    • Design tools anyone can use
      • PicMonkey – makes creative tools for photo editing and graphic design. Transform your photos with fast, easy, gorgeous effects.
      • Creative Market – a platform for handcrafted, mousemade design content from independent creatives around the world.
      • Design Seeds – a unique approach to design blogging; a modern interpretation of original color journals.
      • The League of Movable Type – the most well-made, free & open-source, @font-face ready fonts.
      • Inky Deals – the place where creative professionals can get quality design products.
  • Connect with Suzi

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  1. One of my favorite shows! Suzi’s skill set is amazing and loved her genuine take on her less preferred abilities.

    So much came across in Susie’s tone and playful conversational style. Nat, over the past few months I’ve so enjoy your personal shares. It’s such a great listen when the guest responses in kind and you both laugh and give and take and easily transition from topic to topic. This trait has become one of my favorite nuances to listen for and tells me more about the guest’s personality.

    Love the “Ella” Starbucks story! If I’m spelling it right, the name “Ella” has characteristics of being communicative, creative, artistic, optimistic, popular, social, dramatic, and happy-go-lucky. That seems to fit from what you’ve said about your daughter – not to mention Ella Fitzgerald was an amazing singer. Sound about right?

    Suzi’s multi-level experience and character spoke volumes when she said to make sure your website grows with you. This is so refreshing to hear! So, don’t spend a ton of money or time up front because things will change. Closing the interview with a quote has been a nice up-beat transition, Nat! This is the first time I’ve heard the Shaker Philosophy. Suzi quote matches her style and this interview as the perfect blend of “the magic of possibility” with functional and smart! Fantastic!

  2. I agree with Dee and also you, Natalie. Suzi’s voice works great on radio and I can say radio because I literally plugged my iPhone into my car audio system and listened in stereo to you two.
    As a tech worker and project manager for application development, the combination of skills that Suzi has really is unique. Many people think that they can do it all but few can – trust me. I really loved hearing about the progression of her business. It really made me think that there’s a place for me and that even though it may not where I start out I just need to get started.
    Thanks, Natalie!


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