Ep 168: Marketing to Millennials and Gen Z with Amanda Slavin of CatalystCreativ

Amanda Slavin of CatalystCreativAmanda Slavin is CEO and Founder of CatalystCreativ, an experience studio that designs experiences for brands to tell their story in a more impactful way funded by the Downtown Project, (the 350 million dollar city-as-a-start-up project funded by Tony Hsieh CEO of Zappos) most known for CatalystCreativ’s monthly speaker series, Catalyst Week in Downtown Vegas. She earned her Masters in Curriculum and Instruction from the University of Connecticut’s Neag School of Education and wrote her thesis on the impact outdoor community has on engagement creating a metrics of engagement. She has used this foundation of understanding engagement in her approach to grassroots marketing and business development. She started with Paige Management in 2009 and built the events, marketing, social media, online marketing departments from the ground up. She launched the Ainsworth, (number 1 sports bar 3 years in a row by Zagat) with no social media, using only grassroots marketing to do so. She oversaw partnerships with Axe/Unilever and Madison Square Garden, as well as created and spearheaded from the ground up a 16 week activation for LVMH for their new product Moet Ice in 2010 overseeing and activating a 16 week launch of events, tastemaker dinners and experiential marketing in a 15 bedroom estate in Watermill NY. Amanda was listed on this year’s Forbes 30 Under 30 for Marketing and Advertising.

Inside This Episode

  • Motivational Quote

"Are you bored with life? Then throw yourself into some work you believe in with all your heart, live for it, die for it, and you will find happiness that you never thought could be yours." - Audrey Hepburn (Do what you love!) - BizChix.com

  • Must Read Book

The Emperor's Handbook: A New Translation of The Meditations by Marcus Aurelius - BizChix.com

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Comments

  1. Hi Natalie,
    I’ve only recently discovered your podcast, and I wanted to let you know that I absolutely loved this episode!
    As a Millennial starting a new business, it’s really cool to hear the wisdom of someone from my own generation speaking about brand experience and marketing in a way that feels really relatable for me – and applicable to my audience.

    Thanks so much!
    Kym.

  2. Katie Passino

    This is a fantastic episode! Thank you Natalie and Amanda!

    I love hearing about Millennial entrepreneurs who are super hard workers, passionate about their work, all while making a big difference in their communities. Amanda perfectly captures the true Millennial spirit.

    I came across a HBR article that discusses why gen Z is so entrepreneurial, which ties in nicely with points made by Amanda in her interview:
    https://hbr.org/2015/05/why-todays-teens-are-more-entrepreneurial-than-their-parents

    Gen Z is sure to be the most innovative generation yet!

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