184: Social Media Goals and Strategy with Sophie Bujold and Melinda Yeaman

184: Social Media Goals and Strategy with Sophie Bujold and Melinda Yeaman

This is another episode in our social media summer camp series and today we’re talking about social media strategy with former Biz Chix Podcast guests Sophie Bujold (#122) and Melinda Yeaman (#112).

Inside this Episode

  • Resources mentioned on show
    • Set your Business Goals FIRST and your Social Media Tactics SECOND
    • Set no more than three business goals for your social media campaign (more than that will be overwhelming)
    • Be S.M.A.R.T. in setting your business goals
      • Specific – what exactly you want to improve
      • Measurable – how you’re going to measure it
      • Assignable – who will be accountable for making it happen
      • Realistic – keep the objective realistic considering time, resources and support
      • Time-related – when you expect to achieve your results

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