260: [On Air Coaching] Pricing Strategies and How to Create a New Habit with Dr. Susan Weinschenk

260 Pricing Strategies and How to Create a New Habit



Hear ME get coached on how to make a new habit. I have Dr. Susan Weinschenk (“The Brain Lady”) of The Team W sharing the latest brain research and how it impacts how we persuade others, including ourselves. 

This conversation has had an incredible impact on me personally and on my business.
Learn the 7 Drivers of Motivation and how Price Anchoring impacts buying decisions.
Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?

Her clients include Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. And Dr. Weinschenk writes a popular blog for Psychology Today.


This episode is sponsored by AWeber.  Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Sponsored by AWeber

Pricing Strategies and How to Create a New Habit

Key Takeaways:

  • Price anchoring
  • Starting a new habit
  • 7 drivers that motivate us
  • Natalie’s foray into the past with blogging


260 - 7 Drivers of Motivation


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  1. Hi Natalie, I’ve been listening to your podcasts ever since I saw you speak at the Boss Mom retreat in San Diego in January. I’ve always found the content so insightful and engaging and have recommended you to others. But I must say this episode with Dr. Susan Weinschenk was exceptionally ingenious. And talk about compelling – I didn’t even wait for the podcast to fully end before I was on Susan’s site and downloading “How To Get People To Do Stuff” for my Audible account (when I had just used my credit for the month to download another book a couple of hours prior!). Keep up all the amazing value you give to the community. I hope our paths will cross one day soon.

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