278: [High Performing Women] Gaining Visibility AND Clients Through Speaking with Carol Cox

Carol Cox Speaking Coach on BizChix Podcast

 

How can public speaking help you gain visibility for your business, and find new clients?  I’m delighted to share the wisdom of my friend and colleague Carol Cox, creator of Speaking Your Brand. Carol shares techniques to excavate your stories, define your core message, and create a breakthrough brand that grows your business.

It’s a noisy world out there! You need to create a powerful brand that breaks through the crowded marketplace with a meaningful message and a story that sells.

This episode is sponsored by AWeber.  Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Sponsored by AWeber

Key Takeaways:

  • Where to start? Focus on whom you can help.
  • Start with one-to-one work to develop your own process/program.
  • Create one signature talk that will be the keystone for all of your content – courses, coaching, additional speaking topics, or blog.
  • Learn why Carol ultimately shifted her attention to her local market for speaking opportunities.  Play to your OWN strengths, not what the “gurus” are telling you.
  • How do you get a speaking gig?  Hint: cold pitches rarely work.
  • Is it worth your time to do free speaking engagements?
  • Hear how Carol’s podcast and being a guest on other’s podcasts can create visibility as well.

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Mentioned in This Episode

Carol’s podcast – Speaking Your Brand

Podcast Movement

BizChix Episodes Mentioned

185: “I Don’t Get Twitter” with experts @NikaStewart @DonnaCravotta @MomBizCoach @DrRomila

200: Grow Your Network with Carol Cox, Jaree Freeman and Natalie Cutler-Welsh

231: Uplevel Your Next Speaking Engagement with @CarolMorganCox

265: Six Online Tools for Entrepreneurs via The Nest

 

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