Episode 52: Sue B. Zimmerman aka The Instagram Gal

Sue B. Zimmerman - BizChix.comSue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. She also is the founder of SueB.Do & Sue B. Zimmerman Enterprise.

Inside This Episode

  •  Instagram tips, tools & strategies for beginners
    • Choose your Instagram name wisely – use underscores to emphasize your name or brand; avoid using numbers
    • Use your 150-character bio to your advantage to attract your audience
    • Upload an awesome profile headshot photo
  •  Instagram tips, tools & strategies for advanced users
    • Post great visual content
    • Use Call to Actions on your post
    • Complement your account with great apps like:
    • Use DMs to engage with your team or superfans
  • Motivational Quote

 "Being an entrepreneur is neither a part-time job or a full-time job, it's a lifestyle!" - Author unknown from Sue B. Zimmerman - BizChix.com

  • Must Read Book

 Start with Why by Simon Sinek from Sue B. Zimmerman - BizChix.com

Crush It by Gary Vaynerchuk from Sue B. Zimmerman - BizChix.com

Book Yourself Solid by Michael Port from Sue B. Zimmerman - BizChix.com

  • Productivity Tool

Sue’s whole team uses Post.so to upload and schedule Instagram posts from a computer.  Here’s a video on How To Use Post.so on Instagram.

Thank you so much for listening.  If you enjoyed the episode, please consider subscribing in iTunes  and Stitcher and leaving a rating and or review.  This helps us continue to be featured in New & Noteworthy so that more people can find us.


  1. Natalie, you did such a great job connecting all the content I shared and I love how you bring value by mentioning past guest who share similar strategies.

    • Thanks Sue! This was a power packed session filled with great content. I cannot believe how much you shared with everyone and how much it is going to help so many people use Instagram to grow their businesses.

  2. Shanice E.


    Just finished listening to this podcast. Awesome job to both Sue and Natalie! I started taking notes on a little sticky note and quickly stuck that on a full sized sheet to continue my notes (lol). Instagram is my favorite tool as well.

    I have a quick question for Natalie. Do you have a strategy for gaining organic followers? I’ve seen so many people paying for followers lately and I really want to reach everyone that truly wants to follow and see my product. You mentioned niche posting and keeping your post tight and cohesive. I currently have a few Instagram accounts. One for my personal account, one for my home-baking business and one for my little girls clothing shop which is launching early May. I am struggling to gain followers for the clothing business and I’m just curious about your strategy for finding true followers.

    Thanks in advance and again a awesome job to the both of you. I really enjoyed listening.

    Love and Light,
    Shanice E.

    • Shanice:

      I love hearing from you and can totally relate to needing way more than a sticky note to capture all the value Sue brought in this episode. I listened to this episode a few times to get all the tips and tools available.

      I am not an Instagram expert and will have to defer to Sue on most of your questions, but I am growing my social media accounts organically. I have not done any paid ads on any platforms at this point. My biggest suggestion is to follow some brands you admire in your same niche and in different niches and see what is bringing them engagement. Then take those best ideas and borrow them for your businesses.

      Make sure your profile pics and description are optimized for quality and keywords. If your clothing business is a local brick and mortar store, you will want to make sure you are mentioning your city in the description or even your handle as Sue suggested.

      You are a star!


Leave a Reply