Susan Weinschenk is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?
Her clients include Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. And Dr. Weinschenk writes a popular blog for Psychology Today.
Inside This Episode
- The 7 Drivers of Motivation
- Need to Belong
- Power of Stories
- Carrots and Sticks (rewards/pushishments)
- Tricks of the Mind
- Desire for Mastery
- Productivity Tool/Tip
Instacorder – you press and hold a button on your phone and talk and it sends you an email with the recording.
Susan is always getting ideas while driving, exercising and when she wakes up.
This way she can record them and have them show up in her inbox.
- Motivational Quote
- Must Read Book
- Books Authored by Susan
- Start Your Podcast
Podcasters’ Paradise – Natalie is a member of this community which teaches you how to create, grow and monetize your podcast. She is an active member in the Private Members Only Facebook group that offers ideas and shares insights.
Natalie says, “I could not have launched my podcast as quickly as I did without the support of the Podcasters’ Paradise community and the vast library of technical videos, templates, and checklists created by John Lee Dumas. He and Kate Erickson will take you from start to launch and no detail is left out. On launch day, the community will be there to provide encouragement and ratings and reviews.”
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BONUS – Natalie and her husband Mark are offering a special bonus of 2 hours of free podcast coaching if you sign up through them. Mark will coach you through any technical questions related to hardware, software, your set-up, connecting to a media host, and uploading to iTunes and Sticher. He is a software developer and jack of all trades, so you will want to have him in your back pocket! Natalie will help you with your branding decisions, interview techniques, strategize on how to book guests and share how she organizes her scripts, show notes and seamlessly works with a virtual assistant.
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