Episode 77: Create New Habits with Dr. Susan Weinschenk Expert on Persuasion and Motivation

Behavioral Psychologist Susan Weinschenk Talks About Persuasion and Motivation - BizChix.comSusan Weinschenk is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?

Her clients include Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. And Dr. Weinschenk writes a popular blog for Psychology Today.

Inside This Episode

  • The 7 Drivers of Motivation
  1. Need to Belong
  2. Power of Stories
  3. Carrots and Sticks (rewards/pushishments)
  4. Tricks of the Mind
  5. Instincts
  6. Habits
  7. Desire for Mastery
  • Productivity Tool/Tip

instacorder app

Instacorder – you press and hold a button on your phone and talk and it sends you an email with the recording.

Susan is always getting ideas while driving, exercising and when she wakes up.

This way she can record them and have them show up in her inbox.




  • Motivational Quote

 Work the program

  • Must Read Book

Ready Fire Aim by Michael Masterson from Behavioral Psychologist Susan Weinschenk Talks About Persuasion and Motivation - BizChix.com

Book Yourself Solid by Michael Port - BizChix.com

  • Books Authored by Susan

How To Get People To Do Stuff by Susan Weinschenk - BizChix.com

100 Things Every Presenter Needs To Know About People by Susan Weinschenk - BizChix.com

Neuro Web Design What makes them click by Susan Weinschenk - BizChix.com


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  1. Such a valuable episode with tons of great takeaways! I love how you, Natalie, we’re essentially a case study with your new habit you’re trying to adopt and also talking about the wording on your website. I love “master your schedule,” btw. Fabulous show!

  2. Hi Natalie! I really enjoy your show – I found you from Maggie Patterson’s show! Once you started talking about this episode, I HAD to come over for a listen. I am also a podcaster and produce a show called “Habitually Speaking” – all about creating healthy habits (!!!) for a radiant life.

    I can’t wait to dive into more shows! I’ve subscribed in iTunes and will be listening intently!

    Best wishes on your upcoming delivery! Thanks for being such an inspiration to me!

    Molly Harris


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