![297: [Best of 2015] Understanding Millennials and Generation Z with Amanda Slavin](http://bizchix.com/wp-content/uploads/2017/12/297-2-1-982x1024.png)
Today, I’m sharing with you my favorite episode from 2015: my interview with Amanda Slavin, CEO and founder of CatalystCreativ. Why do generations of people behave in ways different from previous or subsequent generations? What motivates Millennials, and how does that factor into business? Whether you’re creating a new marketing plan, designing a new product or service, or looking to hire, it’s crucial to understand people’s motivations, and Millennials and Generation Z are a huge market.
Amanda and I dive deep on the topic of Millennials and Generation Z and discuss the importance of building relationships with clients and as well as how to get into the head and heart of the customer. This is a fascinating episode with great insights into engaging clients and understanding Millennials and Generation Z.
Key Takeaways:
[:50] This is a throwback to Natalie’s favorite interview from 2015 — an interview with Amanda Slavin discussing Millennials and Generation Z.
[2:43] Natalie still has some spots left for Masterminds starting in January!
[6:10] Where did Amanda grow up, and what was she like as a little girl?
[8:22] What is Amanda working on right now?
[9:00] What is the Millennial generation? How has Amanda found that the Millennial generation wants to be engaged with differently?
[16:21] It is important to understand each generation, because the things that motivated previous generations may not necessarily motivate Millennials or Generation Z.
[18:26] What are some campaigns that have been successful in engaging Millennials or Generation Z?
[22:12] What is the Downtown Project?
[25:19] How did Amanda get to where she is today?
[29:15] Entrepreneurs aren’t often sure how to connect with large corporate clients. What has Amanda’s experience been building relationships with different brands?
[33:24] How has Amanda built a team of people that work best with her? How does she manage her team through the use of technology?
[37:13] What is Amanda most excited about for her business?
[39:06] Get in touch with Amanda through her website or social media!
[41:32] Natalie shares how Amanda’s business has evolved since this interview was conducted, and her key takeaway from Amanda’s experience.
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Connect with Amanda Slavin:
Mentioned in this Episode:
- Think and Grow Rich for Women, by Sharon Lechter
- GlassFrog
- Google+
- Google Drive
- Box
- Slack
- Evernote
- Life is Beautiful
