The successful businesses that you see today did NOT get like that on the first try. Chances are, there were many little shifts and pivots from the initial business idea to the roaring success it is now. The trick is to leverage your strengths and play to them, like Monica Forese of Redefining Mom did.
Becoming a mom in the course of her career at a Fortune 100 company opened Monica’s eyes up to the realities of being a mom in corporate America. She started a blog about it, and since then, she has pivoted from running a working-mom blog to blogging about blogging to helping other mom entrepreneurs with data analytics, high level marketing and conversions – her true strength and passion.
Monica shares her challenges in getting her spouse on board in the beginning stages of her business, and how leveraging her strengths helped her find her niche. We also discuss ways to create white space in your calendar to give yourself time for creativity, and the importance of positive self-talk. As a bonus, Monica dips into her email marketing expertise to give us her top three tips for email list building!
Monica is a mom of two beautiful girls, and CEO of Redefining Mom, where she helps other moms turn their professional skills into online businesses. With 30,000 subscribers on her email list, Monica is set to keep growing her business.
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