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354: [On Air Coaching] How to Specialize with Sommer Poquette


When you’re first starting off with your business, it’s easy to find yourself doing literally anything for anybody. But as you gain more experience, and discover what you’re really great at, it becomes crucial to specialize. Join me as I coach Sommer Poquette on where and how to specialize in her business.

Sommer is a social media expert who has built a 5 figure business offering social media services in her local market. On this call, Sommer and I do a deep dive on her business to determine her area of expertise. The goal is to figure out how she can niche down,  serve fewer clients paying higher prices and set herself apart as a specialist. We also talk through how she can handle phasing out existing clients who don’t fit into her plan moving forward.

At the end of the day, it’s about reducing complexity in the business and narrowing down to a specific niche. Specialize! It makes it so much easier to get visibility and get referrals.


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BizChix Episodes Mentioned:

332: [On Air Coaching] How to Get More Time and Control with Deanna Gillingham

241: Learn How to Profit First with Mike Michalowicz

Other On Air Coaching Calls

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Stacking Your Team Podcast

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2 Responses

  1. Thanks Natalie! I hear your podcasts and I love them. They’re so down to earth and practical yet also such an uplift and encouragement for us women who need a little push in the right direction. I also really enjoy the air coaching you do. Always great insight and ideas. You’re reaching us women all over. I’m all the way in France listening to your podcasts. Great work! Thank you!

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