What if one simple shift in your priorities could decrease your workload and increase your revenue?
The simple shift is prioritizing conversations over content.
This might surprise you because as entrepreneurs, we are told to produce tons of free content in multiple forms for multiple platforms. Frankly, churning out content for your business can be exhausting.
But the real problem is not the amount of time and energy it takes. The real problem is the lost opportunity to have real conversations.
Just one conversation is much more likely to result in referrals, clients, and revenue than publishing one hundred pieces of content.
In today’s episode, Elizabeth Cook, who is the accountability coach in $ix Figures Lab, and I will talk about the content-heavy business model, why it may not work for your business, and why posting content should not be your go-to strategy for getting clients.
