Have you ever had a friend or peer describe their business in such a clear and succinct way that you immediately knew who they should meet in your network – either as a potential client or a beneficial connection?
That, my friend, is what I like to call an, “automatic yes.”
When you specialize by the type of work you do, and/or niche by defining who you serve, you become instantly referable. Which is exactly where we want to be.
Getting there sometimes isn’t quite as straightforward.
It often takes a series of small experiments to narrow in on the who and the what, and that can be frightening.
On today’s episode, $ix Figures Lab Coach Elizabeth Cook and I discuss the scary side of positioning and the mindset adjustments we can make to embrace experimenting – letting us flourish, both in business, and in life.
