As a small business owner and a coach of small business owners, I know first hand how challenging growing and scaling your business can be.
Seemingly overnight, a ton of questions pop up as your company grows in size. Questions like, “When do I need to hire? When should I hire? How much help can I afford? What do I need help with first and foremost?”
$ix Figures Lab member, Kelly McLaughlin, a fundraising consultant for nonprofits, recently reached out to me asking me something similar but wonderfully phrased.
“When do you know it’s a good idea to invest in your business?”
I love how she framed this idea of growth within a company as an investment, looking at it as a long term solution which will act as a stepping stone to something greater.
While I would love to say there is a one size fits all answer to this question, there is no secret formula.
It’s entirely dependent on your individual circumstances, on where you are, and where you eventually want to be.
And remember, the beautiful thing about being a CEO is that you have a rare opportunity to create a business that is profitable, sustainable, and enjoyable.
