271: Should You Target Local Clients?

271: Should you target local clients

Many of us have gotten so focused on this shiny object I call the online world, that we have completely neglected something right in our backyard —- LOCAL Clients! Should you be focus more time in your local market? The majority of my six and seven figure clients have a huge local element to their business….

270: The Magical Art of Niching Down

Niching down can be scary. It feels like you are saying no to a huge group of people and turning down business. But the truth is when you try to talk to EVERYONE, you end up talking to no one. In this episode I share 9 ways niching down can benefit you, plus I share about…