How do you productize a service, and set the right price for it? What are some strategies to increase visibility for your business to attract the exact type of client you want to work with?
Join me as I coach Lorena Klingel, who has a successful business working with corporate clients but needs help generating visibility as she seeks to work with entrepreneurs. Lorena and I discuss pricing strategies and brainstorm tactics to boost visibility for her business. I also have advice on how to choose projects that suit her unique working style and strengths.
Key Takeaways:
[:50] Natalie shares a little personal update about milestones she’s celebrating in her family
[1:44] Natalie introduces her on air coaching call client for this episode – Lorena Klingel.
[3:18] What is Lorena’s business now, and where does she foresee it going?
[8:20] Natalie distills Lorena’s Kolbe scores.
[12:29] Lorena is having some trouble with pricing her services with clients.
[17:52] Natalie helps Lorena brainstorm some ideas to get out of being paid hourly.
[23:23] Lorena brings up another problem she faces with regards to pricing on a project basis. Natalie has another client who has the exact same problem, and she shares some ideas on how Lorena can address the issue.
[39:00] What are some ways Lorena can increase visibility for her business?
[47:12] Lorena contemplates producing her own online modules to be shared to build street cred. Natalie shares her thoughts on this idea.
[51:48] Lorena’s last question relates to building an email list. Natalie has some suggestions on how best to maximize that.
[54:40] Check out Lorena’s call with Shelli Warren on the Stacking Your Team Podcast, and be sure to get in touch with Lorena via her website.
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Connect with Lorena Klingel:
Mentioned in this Episode:
- Stacking Your Team Podcast with Shelli Warren
- Kolbe Personality Assessment
- Built to Sell, by John Warrillow
- Zoom
- Social Media Marketing World 2018
- AWeber
- MailChimp
- ConvertKit
- Active Campaign
- Ontraport
- Infusionsoft
