We continue this series on the stages of entrepreneurship with an on air coaching call with start up entrepreneur, Michelle Allen. This is the most challenging stage, with so many options and moving parts, things to learn, and things to distract you.
Michelle and I talk through her new business idea, including answering the key question “Are you solving a big enough problem?”, figuring out her target audience or avatar, and some strategies to expand beyond her neighborhood.
We also explore new avenues for creating visibility and awareness of what she has to offer, as well as the opportunities to create a high end offer. I help Michelle see how Facebook Live can be a great resource, and why building a community may benefit her business. Listen till the end for my advice to Michelle and those of you in the start up stage.
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Connect With Michelle Allen:
Books or Tools or Events Mentioned:
Other Links Mentioned:
BizChix Episodes Mentioned:
- 326: The Stages of Small Business – The BizChix Entrepreneur Growth Framework
- 225: Are You Solving a Big Enough Problem?
- Other On Air Coaching Calls
Listen to Stacking Your Team
2 Responses
Hi Natalie,
I just finished listening to this podcast and wanted to pipe in with a suggestion. I have a friend who runs a business that helps seniors move, down-size, de-clutter and manage estate sales. I thought this type of business would be a very nice pairing with what Michelle offers. I discovered she is certified with the National Association of Move Managers (who knew?) so this might be a great resource for senior move managers in her area.
I love your podcasts – thanks so much!
Lori
I just listened to the episode. My suggestions for finding clients….
1. Community Senior Reacreation Centers
2. Partner with Medical Home Equipment suppliers.
3. Hospitals offer childbirth, babysitting classes, etc. What about seeing if you could teach your workshops there?
4. Senior retirement communities.
5. City Recreation Centers – ours offers all sorts of classes from fencing to painting to CPR to cooking, etc. May be a good way to see what sort of interest you could get for your niche.
In general I love your idea and wish you much success.